Tiger beer has recently started the promotion of its new campaign “Uncage Your Roar” around the country. The campaign is all about encouraging Myanmar people to have the courage to look at things afresh, to follow your instincts and live on your own terms. Leen De Schutter, marketing director of APB-ABC, explained, “Nowadays Myanmar is a country full of opportunities and we would like our consumers to grab those opportunities to make their dreams do come true. For this campaign, Tiger Myanmar has held hands with three Myanmar artists who bravely followed their instincts like a tiger.”
Graffiti artist Arkar kyaw, dancer Jimmy Ko Ko and singer Aung Htet shared how they struggled hard to achieve what they have today through the official facebook page of Tiger. It is also revealed that theme song of the campaign “Roar”, written and performed by Aung Htet, will be available to download for free by scanning the QR codes provided at beer stations and supermarkets all over the country.
